Eliminate Merchant Processing Fees
With Priority's Cash Discounting & Dual Pricing Programs
Eliminate Merchant Processing Fees
With Priority's Cash Discounting & Dual Pricing Programs
With Priority's Cash Discounting & Dual Pricing Programs
With Priority's Cash Discounting & Dual Pricing Programs
Dual Pricing is a strategy where a business shows two different prices for the same item based on how you pay: a higher price for credit cards and a lower price for cash. This approach allows merchants to save money on credit card processing fees by passing those costs directly to the customers who choose to use plastic
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1. Merchants price and promote their goods and services at cash and credit card prices.
2. A provided sign is placed at the point-of-sale and point-of-entry detailing Dual Pricing Program and the option to save by paying with cash.
3. The customer chooses their method of payment and the Dual Pricing certified POS/credit card terminal calculates the total accordingly.
Credit Card Payments
In the event that the customer does pay with their credit card, your terminal is programmed to do the rest by charging the customer a your credit card price over the cash price.
No More Processing Fees
At the end of the month, when it comes time to pay your fees for interchange… there are none! The difference between cash and card price collected at the time of the sale is redirected to the processor in lieu of monthly processing fees.


Interchange and Processing Fees are Paid by the Merchant to the Merchant Processor and Card Brands.

Fees Owed to the Processor are Replaced with the Non-Cash Adjustment Collected from Credit Card Transactions.
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