Dual Pricing

Steps for Implementing a Successful Program

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BEFORE implementing Dual Pricing, confirm that the provided signage for your customers is visible at every POS station and point of entry.

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Make sure ALL customer facing staff is adequately trained on the program and how to respond if customers were to ask about the cash vs card price.

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Have training documents printed and ready to hand out to your staff. Schedule semi-annual training with your employees as a refresher for Dual Pricing and training for new hires.

Frequently Asked Questions

What is Dual Pricing?

Dual pricing is a strategy where a business shows two different prices for the same item based on how you pay: a higher price for credit cards and a lower price for cash. This approach allows merchants to save money on credit card processing fees by passing those costs directly to the customers who choose to use plastic

How does Dual Pricing work?

Merchants price and promote their goods and services at cash and card prices. A sign is placed at the entry and each POS system explaining the option to save by paying with cash. The customer then selects their method of payment.

Is Dual Pricing Legal?

Yes. Dual pricing is a recognized and permitted practice in the United States when it is set up correctly. Both the cash price and the card price must be clearly disclosed to customers before they pay, and the difference must appear on the terminal screen and the receipt. Some states have their own rules on how card prices are displayed, so Priority Bancard reviews every program during setup to make sure your signage, terminal and receipts meet current card brand and state requirements.

Do I need special hardware?

In order to remain compliant, your credit card machine must be certified and programmed to display the correct price on the POS and the receipt.

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